• 84% of companies have outdated digital platforms

    84% of companies have outdated digital platforms

    Digital marketing is increasingly becoming a priority in our society.

    Consumers are demanding a digital experience, but companies are struggling to meet their demands.

    A recent survey by PointSource highlights this concern that companies are struggling to keep up to date with new times and do not have the systems in place to take advantage of the latest digital marketing trends. The survey suggests that 84% of organisational leaders claim they have outdated digital platforms, limiting their companies’ ability to deliver the needed digital experience to their customers. That is pretty shocking!

    The same study also shows that 48% of leaders were not confident that they were getting the right effect via their digital platforms or interacting with the right audience.

    It seems that the base of the problem is that companies’ digital platforms are not up-to-date with the new era, this leads to business leaders lacking confidence in the digital customer experience they can deliver but yet the same leaders are powerless to act because they simply do not know how to make the most of it.

    The big question is, who can help?

    Digital transformation (shifting traditional businesses to be digital first businesses) is a very complex discipline and often takes more than one expert; database architect, insight analyst, marketing automation, CRM specialist, CMS developers, front end developers, digital designers, UX designer (user experience), content marketers, search specialist and a business analyst.

    Not a problem if you are a multinational business with deep pockets, but who can the remaining medium to small sized businesses turn to?

    At Crush Design we offer 8 of the 11 disciplines listed above for digital transformation and already work with clients to better develop the customer journey they offer to improve conversion rates and take advantage of the efficiencies that digital platforms clearly offer.

    That does make a full service agency like Crush Design a good place to start.

    Just give us a quick call to ask us about it: 01246 563357. Ask for Jonathan.

    Or contact us online.

  • Another lovely example of how colours can set a mood

    I have posted before about how the film industry adopts colour palettes to help set the mood for a film.

    Once again the below article gives us such a good and visual illustration of how colours can set the mood for a dialogue, and why we believe the selection of the right palette is so important for a company’s brand.

    Have you thought in detail about how your current brand colours affect the mood and attitude of your customers towards your service?

    Studio Binder are the ones behind this example, sent to me via Digital Synopsis

    Using colours in brand development

  • 10 Reasons To Hire Crush Design To Build Your Website

    Thought it was about time we sold ourselves a little on this blog.

    1. Commercial and Technical Planning. Understanding the client’s proposition to develop a well thought out architecture to the website is the only way to deliver an intuitive navigation and easy to follow customer journey.


    1. Professional Design. All our designers are professional designers. They have studied design at college and have many years’ experience delivering high quality and effective work for a range of clients. To our clients this makes a huge difference, helping them stand out in a world where everyone has software that makes them believe they can design.


    1. Front End Design. Our front-end developers have the necessary html, CSS and importantly PHP skills to custom build all websites which means that 3rd party pre-built themes do not restrict the design of the website. Another way to stand out when anyone can populate a drag and drop website platform.


    1. Professional Approach. Crush Design has an excellent track-record at delivering client websites on time and to expectations. As a growing agency, we have the resources required to meet any client request. We won’t let you down.


    1. Build Architecture. The are many shortcuts available to developers working with WordPress. Almost all end up costing the client time and money further down the line. At Crush Design, we carefully plan and then develop all code in house so that the website has a longer shelf life and is less expensive to maintain.


    1. Client User Friendly. Without consideration and thought the WordPress admin panel can become a very confusing interface for clients making it difficult for clients to maintain their website.


    1. Security. Crush Design follows strict security guidelines to protect clients against the epidemic of automated website hacking. The give a sense of the scale of the problem all five WordPress websites that we have inherited from other agencies have had either a virus, malware or a serious security weakness.


    1. Available and Responsive. There will always be a developer available every working day throughout the year who has the skills, knowledge and access to work on your website. Better still, because our developers have written all the code they can fix any problems quickly without having to contact a 3rd party


    1. Transparent and Fair. Every solution or piece of advice suggested is done in the client’s best interest. We are more than happy to explain what we are doing, why we are doing and be open about how much it will cost. We never baffle with technical speak and never charge hidden costs.


    1. Premium Service with Low Cost Base. We have worked hard to bring a team together of excellent designers and developers to match the quality of a London agency. Having gathered a great team our second biggest advantage is offering this service incredible cost effectively as our agency is based in Chesterfield, on the edge of the stunning Peak District.
  • Why Content Marketing is a buzzword you need to know

    For the past couple of years I have watched SEO, PR, Analytics and Social Media evolve as organisations try to get to grips with how best to align their resources to the current marketing environment. The next evolution of these disciplines in my view is Content Marketing.

    Two years ago SEO was done by SEO experts, PR agencies did PR and Social Media was done by the office junior.

    Back then quantity was king, be active spew out loads of content and that will show all the online algorithms how important you are.

    But now the sheer volume of drab, pointless and regurgitated content has worn us consumers out. My guess is over 90% of content is ignored.

    And Google got wise to this problem early, being quick to rank websites on page quality algorithms over activity and volume.

    This shift has put the spotlight directly on the content organisations produce because in 2017 it is only high quality content that will deliver any value.

    The discipline most able to tackle this is Content Marketing. It is not new by any means, the term has been around for a lot more than two years, but my feeling is that it will become a mainstream role in 2017.

    I will be asking our clients;

    • Who is going to create content for you? Someone internally, outsourced or a combination of both
    • What content are your customer really interested in
    • Is there a budget set aside to invest is quality content
    • Whose is writing the content, creating the infographics, taking your photos and scrupting your videos?
    • Is there a strategy / a plan in place to make sure that this content is created and it then deliver to the right channels
    • Who is the responsible for planning and then selecting the channels for this content to be published and what is the trickle down path (website update, email broadcast, Facebook post, etc)

    Some of these questions will be traditionally for the PR agencies, but do they know how to tailor the newly written content to fit with the SEO strategy. Good content is vital to Google ranking, but only if it tagged and handled correctly, another SEO job. Next, the content needs to be broadcast across your social platforms, yet another job role. And finally content is not just the written word, its graphics, photos, videos and so much more.

    Perhaps the biggest challenge, alongside finding budget, is idea creation, and then seeing it through to production. Only the client knows about their business, so they need to work closely with a creative agency to come up with stand out content. But this needs planning, writing, scripting, investment and discipline.

    This blog post offers no solution to this development just observations at this stage.

    Going forward Crush Design will be looking in more detail how we can support our clients content creation needs and strategies going forward to give them a competition advantage through content marketing.

    So watch this space.

    sorry for the long post about content marketing

  • A quick website win

    A quick website win

    Website need not take long to build.

    I set the team a deadline of one day to create a brand new website presence for our friend at Equilibrium Massage in Chesterfield.

    Here is the result: Chesterfield Massage Studio

    Website landing page

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