Blog

  • 10 Reasons To Hire Crush Design To Build Your Website

    Thought it was about time we sold ourselves a little on this blog.

    1. Commercial and Technical Planning. Understanding the client’s proposition to develop a well thought out architecture to the website is the only way to deliver an intuitive navigation and easy to follow customer journey.

     

    1. Professional Design. All our designers are professional designers. They have studied design at college and have many years’ experience delivering high quality and effective work for a range of clients. To our clients this makes a huge difference, helping them stand out in a world where everyone has software that makes them believe they can design.

     

    1. Front End Design. Our front-end developers have the necessary html, CSS and importantly PHP skills to custom build all websites which means that 3rd party pre-built themes do not restrict the design of the website. Another way to stand out when anyone can populate a drag and drop website platform.

     

    1. Professional Approach. Crush Design has an excellent track-record at delivering client websites on time and to expectations. As a growing agency, we have the resources required to meet any client request. We won’t let you down.

     

    1. Build Architecture. The are many shortcuts available to developers working with WordPress. Almost all end up costing the client time and money further down the line. At Crush Design, we carefully plan and then develop all code in house so that the website has a longer shelf life and is less expensive to maintain.

     

    1. Client User Friendly. Without consideration and thought the WordPress admin panel can become a very confusing interface for clients making it difficult for clients to maintain their website.

     

    1. Security. Crush Design follows strict security guidelines to protect clients against the epidemic of automated website hacking. The give a sense of the scale of the problem all five WordPress websites that we have inherited from other agencies have had either a virus, malware or a serious security weakness.

     

    1. Available and Responsive. There will always be a developer available every working day throughout the year who has the skills, knowledge and access to work on your website. Better still, because our developers have written all the code they can fix any problems quickly without having to contact a 3rd

     

    1. Transparent and Fair. Every solution or piece of advice suggested is done in the client’s best interest. We are more than happy to explain what we are doing, why we are doing and be open about how much it will cost. We never baffle with technical speak and never charge hidden costs.

     

    1. Premium Service with Low Cost Base. We have worked hard to bring a team together of excellent designers and developers to match the quality of a London agency. Having gathered a great team our second biggest advantage is offering this service incredible cost effectively as our agency is based in Chesterfield, on the edge of the stunning Peak District.
  • Why Content Marketing is a buzzword you need to know

    For the past couple of years I have watched SEO, PR, Analytics and Social Media evolve as organisations try to get to grips with how best to align their resources to the current marketing environment. The next evolution of these disciplines in my view is Content Marketing.

    Two years ago SEO was done by SEO experts, PR agencies did PR and Social Media was done by the office junior.

    Back then quantity was king, be active spew out loads of content and that will show all the online algorithms how important you are.

    But now the sheer volume of drab, pointless and regurgitated content has worn us consumers out. My guess is over 90% of content is ignored.

    And Google got wise to this problem early, being quick to rank websites on page quality algorithms over activity and volume.

    This shift has put the spotlight directly on the content organisations produce because in 2017 it is only high quality content that will deliver any value.

    The discipline most able to tackle this is Content Marketing. It is not new by any means, the term has been around for a lot more than two years, but my feeling is that it will become a mainstream role in 2017.

    I will be asking our clients;

    • Who is going to create content for you? Someone internally, outsourced or a combination of both
    • What content are your customer really interested in
    • Is there a budget set aside to invest is quality content
    • Whose is writing the content, creating the infographics, taking your photos and scrupting your videos?
    • Is there a strategy / a plan in place to make sure that this content is created and it then deliver to the right channels
    • Who is the responsible for planning and then selecting the channels for this content to be published and what is the trickle down path (website update, email broadcast, Facebook post, etc)

    Some of these questions will be traditionally for the PR agencies, but do they know how to tailor the newly written content to fit with the SEO strategy. Good content is vital to Google ranking, but only if it tagged and handled correctly, another SEO job. Next, the content needs to be broadcast across your social platforms, yet another job role. And finally content is not just the written word, its graphics, photos, videos and so much more.

    Perhaps the biggest challenge, alongside finding budget, is idea creation, and then seeing it through to production. Only the client knows about their business, so they need to work closely with a creative agency to come up with stand out content. But this needs planning, writing, scripting, investment and discipline.

    This blog post offers no solution to this development just observations at this stage.

    Going forward Crush Design will be looking in more detail how we can support our clients content creation needs and strategies going forward to give them a competition advantage through content marketing.

    So watch this space.

    sorry for the long post about content marketing

  • A quick website win

    A quick website win

    Website need not take long to build.

    I set the team a deadline of one day to create a brand new website presence for our friend at Equilibrium Massage in Chesterfield.

    Here is the result: Chesterfield Massage Studio

    Website landing page

  • Crush Design is Recruiting Account Managers!

    At Crush Design we continue on our path of careful organic growth. Our approach is simple, win good quality clients and look after them.

    Now we are looking for individuals who can help us with the looking after clients.

    Over the year we hope to hire two account managers to help us manage our client’s workload; one to specialise in design, print and exhibitions; the other to support the digital marketing effort through website development, search marketing and content marketing.

    In either role you will be dealing with our cherished clients so that means you have to have good communication skills and, most important, know what you are talking about.

    The one thing we loath at Crush Design is a blagger. Our client’s get the best advice even if that does not make us money, and we strive to hit deadlines and expectations.

    Help us do that and you will be joining an agency with a fantastic client base, a fantastic reputation and a fantastic future.

     

    Role 1 – Full Service Agency Account Manager

    The most important elements of the job

    • Design to Print knowledge vital – experience of  working with a design team to help brief in design work and developing through to artwork. Then organising print quotes, run and delivery
    • Taking design briefs – extracting a clear brief from the client for the studio to work from
    • Client management – making sure you are on top of all their needs
    • Job flow management – Crush Design is always busy and it  will be your job to organise your projects to hit deadlines

     

    Growing the role

    • Help promote Crush Design and win new clients
    • Develop clients
    • Plan integrated marketing activity with the digital team

     

    More details can be found on the Agency Account Manager Page

    Role 2 – Digital Executive / Account Manager

    The most important elements of the job

    • Website updates, content marketing, SEO – working with client to make sure their website are performing
    • PPC campaigns – a potential area of growth for Crush Design, managing PPC campaigns across all relevent platforms
    • Website development – proposing and taking briefs to  improve / rebuild client websites.

     

    Growing the role

    • Help promote Crush Design and win new clients
    • Develop clients
    • Plan integrated marketing activity with the print team

     

    More details can be found on the Digital Executive / Account Manager page

  • Happy New Year! What will you change?

    So I am sat back at my desk after a busy festive break trying to remember what I do for a living.

    As it slowly comes back me…, I run a design and marketing agency, the inevitable enthusiastic goal setting for the new year begins. This year we will take over the world!

    The thing is, be it in your personal life, or business life, half of all adults make New Year’s resolutions but fewer than 10% manage to keep them for more than a few months.

    All of us know this, so why are we doing this, what is going on and what can be do to improve our chances of success.

    Here is my approach for Crush Design;

    1. Be realistic about what we can achieve, things that we nearly did last year but just fell sort on.
    2. Take on one change at a time, improvement take time and energy on top of our already  busy lives. And the year last 12 months, not just 3!
    3. As much as I hate acronyms, I am going to be SMART in my goal setting. Particularly focusing on measuring what we achieve over time.
    4. Openly broadcast our goals, as the more people know what I am promising the bigger the drive not to fail in front on an audience.

    So on point 4, this blog should cover that but as far as the rest goes, my goal for Crush Design is to keep doing what we are doing, keep enjoying it and to carefully grown the business so we can keep on delivering the kind of service our clients want.

    Oh…., and perhaps exercise more and drink a little less!

    Happy new year!

    Jonathan

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