The whole story

The Cushe brand is perfect in every way.

The problem is only seven or eight people get it (the original Cushe team and a couple of us), yet this brand will be sold across the world.

We proposed they create a retail brand, which at 24 pages gives the reader everything they need to know about the brand, and what the brand should look like in a retail environment.

We have now seen the first store in the Phillipines and look forward to seeing the brand consistently presented across the globe!