Happy New Year to everyone in Derbyshire!
It is inevitable that you will have considered some New Year’s resolutions, and many of us will have started back at work with new plans or possibly a whole new approach in mind for 2014.
It is easy to shrug off these resolutions as whimsical, but this year there really is no better, or more important, time to take a look at your business. The economic outlook is brighter than it has been for quite some time and technology continues to change the world around us every year (hands up if you got a tablet for Christmas).
We thought we would take this opportunity to share a few great New Year’s resolution ideas:
Number one: update your brand to keep up with 2014
A tired brand in an optimistic world will just not do! A brand should become more optimistic to suit better times, perhaps with warmer and brighter colours and an upbeat tone of voice.
Number two: look amazing
Resolutions about image should not be monopolised by people stuffed on turkey. In an increasingly competitive global economy one of the most important ways of standing out from the competition is to look better than everyone else. I know I run a design agency, but it really is money well spent.
Number three: to have a website for the growing mobile trend
Check what your website looks like on your new Christmas mini tablet and/or smartphone. It is likely that touch-screen browsing will overtake desktop browsing in 2014 so your business website must work well on both platforms.
Number four: embrace Google
93% of online experiences begin with a search engine, a market that Google dominates, so in effect Google dominates the internet. The power they wield is a rather scary thought to many of us in the industry, but they will continue get stronger in 2014 launching new products and innovations. Love it or hate it, you cannot ignore search marketing. If you do you are probably missing out.
Number five: don’t forget old fashioned values on social media
Technology may evolve at a million miles an hour but human beings do not. We are still largely instinctive animals of habit who trust slowly and like to belong. So communicate carefully with thought and a smile.
So these are our top five resolutions that should help local businesses be more prosperous in 2014.