The Importance of Infographics

Infographics are not only fantastic tools for getting your message across in a concise and entertaining manner; they are also valuable assets in an age of social media and content marketing. Attached below is an infographic we prepared for Mortgage Advice Bureau and here are a few tips to ensure that the content marketing you do is successful:

  • Analysis – find out what is already popular on your site and what your customers want to see
  • Audit – make sure the page containing the content is optimised from an SEO perspective
  • Content planning – you will need a strong headline, an easy to follow structure and a simple message
  • Distribution – use social media, email, a prominent area of your website where possible and make the content easily share-able!