Is marketing a cost or an investment?
We think it should be an investment! A cost is simply an expenditure of money, time and resource, whereas an investment is an expenditure with a return-on-investment over [...]
Is WordPress a good idea for my company website?
What is Wordpress? Wordpress is a Content Management System (often referred to as a CMS), which may not mean a lot to many people To help understand lets [...]
How do I get more business from my website?
It has been 20 years since the dot.com boom! I remember investors desperately scrabbling to buy a chunk of the next Google, Amazon and Facebook. I also remember that [...]
Why marketing and sales should go hand-in-hand
Is there a disconnect between your marketing and sales teams? Previously, the two entities had different roles within an organisation. Marketers were gatherers, in charge of nurturing relationships whereas sales [...]
Another great brand and website from Crush
DMG Asbestos Management Brand and WebsiteCrush has been designing and building websites now for over 15 years but we still feel the same delight now as we have always [...]
Can you make this blue look a little redder?
Can you make this blue look a little redder? One of the worst mistakes a company can make is to have the brand mean different things to different [...]
Is direct mail marketing making a comeback?
Is direct mail marketing making a comeback? Direct mail is experiencing a new lease of life, with innovations in direct mail marketing helping brands stand out in this [...]
Is your promotional mix tailored to your business?
‘Promotion’ is a vital part of any marketing plan – and is all about increasing awareness, generating interest and building on brand loyalty. To achieve this, every company needs [...]
Clients that are changing times for the better
Friday 8th March is International Woman’s Day and as a forty something year old man I thought I am the ideal person to write Crush’s blog article this [...]
5 Simple Content Tips
One of the biggest let downs on a website design and development project is so often the content. Planning and organising content for a website is a mammoth task, [...]