• Should you pay for testing on your new website?

    This is an issue that has been challenging me for some time, so I thought I would put my thoughts down on our blog.

    Here is the issues in a nutshell.

    1. A basic website is easy to build
    2. A website that works on all devices, on all browsers, at all resolutions and maintains integrity after software updates is pretty much impossible
    3. A website that has coherent navigation and content, requires both client and agency to plan and test ideas
    4. A website that guarantees a good customer experience (UX) requires external user acceptance testing and an ongoing ‘test and improve’ approach
    5. Clients expect all the above, but only want to pay for the first


    To put this into perspective, I recently quoted for (and won) a website build for a savvy client that did understand the need for thorough testing. The actual build of the website only amounted to 30% of the overall cost, with testing being the largest at 40% of the budget, design 20% and the remaining 10% for general works.

    To me, this is the right ratio.

    However, at the lower end of the pricing spectrum clients will inevitably sacrifice the testing for a better website, and we often end up on a 80% build to 10% testing ratio on budget. This is where the problems reside. Who pays if the website is buggy on certain devices, or if the UX is a little disjointed?

    This also explain why website quotes can vary so much, from the lower quotes (on a build and walk away basis), to those that want to quote on the higher side, like Crush, as they do include a sensible amount of budget to make sure there are far fewer issues over the 3-6 years that the website will be in existence.

    There is no immediate solution, but I urge anyone charged with commissioning a new website to ask about testing in their tenders, as currently so few do.

    Photo by David Travis on Unsplash

    website testing budget conundrum

  • Deal Making – busy times for Crush!

    I have nagged our clients to post updates on their website fortnightly at the very least, to present an up-to-date image to the world, be seen as thought leaders and to pursue good SEO rankings. Yet here I am writing a blog article one month after the last. A definite case of “do as I say, not as I do!”

    It has been another stupendous start to the year, and I am somewhat perturbed by just how April it has become recently. March was merely a passing thought as we won work and delivered work at a dizzying rate;

    • A self serve portal for a Utility company that has over 100,000 customers
    • A streaming media campaign microsite that is fronted by non-other than Jeff Goldblum
    • We are on the brink on delivering a GDPR compliant data collection and management module
    • Launched
    • Launched
    • Launched 3 other websites I can’t mention
    • Delivered outsourced marketing support for 5 decent sized companies
    • Designed and delivered a major annual report
    • And won three great new clients (which I won’t name yet as we haven’t proved ourselves yet!)
    • And some more design stuff that I don’t know a great deal about (its digital that gets me up in the morning!)

    All in all, a damn good Q1.

    The challenge in the next quarter is going to be the need to recruit some more people, initially developers, so if you know anyone please put us in touch.

    Photo by on Unsplash

  • Its snowing, everyone panic! Crush team calmly works from home

    Its snowing, everyone panic! Crush team calmly works from home

    Quite some weather we are having at the moment!

    Just to be on the safe side we have let our team work from home today.

    Whilst there will be someone in the office, the emphasis is on ‘one’, so the phone may not be answered promptly today.., or at all.

    Apologies if that happens to you.

    Do call me on 0778 623 7314 if it is urgent.


    And here is a shout out for the Photo by Jeffrey Blum on Unsplash

  • Non GDPR compliant agencies are a legal risk to their clients

    Non GDPR compliant agencies are a legal risk to their clients

    If you haven’t heard of GDPR, where have you been…., I want your life!

    For the rest of us it is probably the biggest issue affecting high rights at the moment and definitely the biggest issue to affect marketing since the advent of the internet.

    To me, it feels a little bit like human rights vs marketing.

    So I recently made the trip in to the heart of the legislation and attended a workshop at the Institute of Direct Marketing, just off Oxford Circus in London. My second workshop in as many months.

    Firstly, credit is due to the speaker Duncan Smith, huge knowledge and charisma, a rare combination indeed.

    So what did I learn?

    • That I am already well versed in this legislation and Crush is well on the way to being compliant
    • That it is a serious issue. I hadn’t fully made the connection between data protection and human rights before. It is there and that makes GDPR all the more powerful
    • There is more that one piece of legislation in play; PECR and the Charity Commission
    • GDPR profoundly affects every aspect of marketing
    • GDPR affects every aspects of every business, any personal information stored anywhere needs to be considered, including Excel spreadsheet and staff lists
    • You can not use assume consent for b2c marketing, ever
    • Old consent is unlikely to be acceptable
    • Clients CAN NOT use any third parties agencies that are non-compliant, if they do they are immediately liable for any data issues

    Crush Design still has some work to do before we are fully GDPR compliant, and the process is not easy. By the end of March we will be fully compliant. I imagine over 50% of agencies will be non-compliant by 28th May which leaves their clients exposed and therefore negligent in the eyes of the new law.

    We are also working on a data solution that provides clients with the hugely important ‘verification’ of consent, as well as transparency and control which guarantees compliance to GDPR.

    For more information on our GDPR solution please get in touch

    Photo by Patrick Lindenberg on Unsplash

  • Magento 2 website launched

    Magento 2 website launched

    Magento is the most powerful open source e-commerce platform.

    In layman terms Magento is the go-to platform for companies that want a big and complex online shop.

    The challenge was immense;

    • Magento 2 is a new and significant update
    • Lots of improvements from Magento version 1, so a lot of learning
    • The client sells over 6,000 products
    • Products range from simple on/off switches to large, complex and very expensive automated systems
    • The client wanted all the e-commerce bells and whistles!

    Take a look and judge for yourself:

    But we think we have combine great design,UX, functionality and build.

    So if you are looking for a Magento 2 developer in Chesterfield, Sheffield or north Derbyshire, then look no further that Crush Design!


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