Too often we start working with clients who say ‘our brand colour is – choose any one colour’.
They have been told to be consistent with their brand so they use this colour alone, everywhere.
No, no, no, no!
Your brand is your personality – it must have shades and variations, unless you really are that one dimensional.
Yes, you need to be consistent with your brand, and the colours you chose must work together as one, but if want depth to your website or brochures you must have a range of brand colours.
Colour not only helps set the mood of your marketing collateral, but is invaluable in sign posting content.
This article from Digital Synopsis if a brilliant visualisation of how colour sets the mood, tone and personality of films.
