Exclusive legal and professional services agency Pagefield Global provide counsel to some of the world’s most influential, well respected and often famous individuals. New to the market with a new offering they needed to present a strong, confident, premium and trusted feel to their brand and website.
Service sector companies like Pagefield Global represent a significant brand design challenge because the value they deliver is intangible, so imagery selection is difficult. Many fall in to the trap of using the obvious stock photography; gavels, scales and awkward looking professionals.
Crush chose to work with abstract photography, selecting images that felt solid, complex and reliable to match the service they offer.
The value and exclusive feel comes from the combination of generous spacing, typography and intelligent use of transitional animation.
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