Local design and marketing agency and Chesterfield Champion, Crush Design, has kicked off world domination plans with their newest client based in New South Wales, Australia.
Building on the success of their successful European design collaboration with Merc at Berlin’s ultra-cool Bread & Butter trade show, Crush’s brief was to create branding, complemented by a sleek and stylish website, for Partridge Wines, a boutique wine producer in Australia’s beautiful Hunter Valley. The challenge? To do it from right here in Chesterfield without a single face-to-face meeting with the client.
Luckily, Crush is right up to date with virtual working tools. Skype conference calls replaced traditional sit downs, cloud-based applications such as Dropbox allowed everyone involved to access the designs, and all the time difference meant was that the client could send an email at close of business one day and wake up to an answer the next!
The aim was for Crush to create branding with a clean contemporary look that stood out on a shelf or restaurant table. The website complemented the labelling, blending stylish photos of surrounding historic vineyards with a cool black and white theme. In an overcrowded marketplace dominated by uber-traditional design, this perfectly encapsulated Partridge Wines’ ethos of combining classic winemaking techniques with a dash of modern Australian spark. See for yourself at www.partridgewines.com.au .
Great design was backed up with a robust ecommerce facility and enhanced SEO, bundled in one neat package that the client can manage themselves. Unfortunately, Partridge Wines aren’t available in the UK yet, but for anyone looking for something a little closer to home; the closest working winery is at Renishaw Hall and Gardens near Sheffield!
The creative and build process was as seamless as working with a business just down the road, and more work in Australia is just around the corner. Design, co-ordination and project delivery from 10,000 miles away in Chesterfield? No problem!