Winner: 2025 Best Businesswoman in a Creative Business

“I am thrilled to have won the gold prize for Best Creative Business at The Best Business Women Awards. To say I’m surprised in an understatement – the category had so many strong contenders and I was genuinely shocked when they announced my name!

It’s definitely not within my comfort zone to be in front of a camera but when you have a business that means so much to you, it’s time to suck it up and smile… from ear to ear! A huge thanks goes of course to the CRUSH team – they are the most fantastic bunch of humans and their passion and dedication to our clients is really what makes the difference. This trophy is for all of them – I really do appreciate their loyalty, expertise and all round ability to make being at work a fun place to be.”

– Natalie Burkinshaw, Founder and Creative Director of CRUSH

A national awards programme that recognises the very best female business talent from across the UK, the Best Businesswomen Awards were created eleven years ago to celebrate the achievements of female-led businesses and charities across a diverse range of industries. Open to all female business owners, the awards highlight the business acumen, drive and dedication of talented businesswomen who are all inspirational role models.

Speaking on Natalie and CRUSH’s recognition, the judges commented:

“The passion and belief shines through strongly in this creative business which stands out for its innovation and how it supports its clients to achieve the same. Natalie has built a highly credible, large-scale regional agency with excellent client retention. This is a strong business built with huge passion, and a powerful personal story alongside major contributions to her community.”

Thank you to the founder Debbie Gilbert and organisers of the Best Business Women Awards for a truly wonderful evening!