In a world that’s racing to use tech to cut corners, costs and curiosity, we believe in using tech to empower, educate and drive positive transformation.
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Articles
Better marketing materials mean more sales for IT consultancies
In times of economic difficulty, it’s the brands who best connect with customers that will thrive and succeed.
The one question that reveals if your brand is fit for purpose
Good branding considers and shapes everything. The visual and the verbal. On the one hand: look, style, feel. On the other: tone, values, principles.
My two weeks as a photographer at CRUSH
For the past couple of weeks, the CRUSH studio has had the pleasure of photography student Caitlin’s company, from Leeds Trinity University.
Is your brand’s tone of voice music to your customers’ ears, or just noise?
Your tone of voice needs to be engaging, personable and – dare we say – fun(!) if it holds any hopes of resonating with your audience.
Pantone’s 2025 colour of the year: An accurate self-reflection?
“A moment of luxury” amidst an otherwise frugal time, will Mocha Mousse be the colour that sets the tone for 2025?
A Q&A with #TeamCrush: Meet Naomi
From student illustrator to designer-in-training, Naomis CRUSH’s in-house illustrator and graphic designer.
The seeming impossibility of small charity success
Each year at CRUSH, we choose a small, grassroots charity to work with on a pro-bono design project in brand, marketing or digital development.
The place of a design agency in shaping global movements
As a female-driven agency, collaborating with such a genuine, global movement through brand and website development feels especially empowering.
How brand is helping this sustainable farm tell their story
When it comes to getting a message of authenticity and care across, it can be difficult for a farms like Unthank – competing against the supermarket giants.