SHR Group
SHR Group’s love for independent hotels has inspired 30 years of innovation within the hospitality industry, but when SHR acquired Avvio, they needed a new brand identity that reflected their game-changing new offering.
Key Deliverables
Brand strategy | Brand messaging + copy | Responsive website | Bespoke image library | Exhibition design | Marketing campaigns | Sales material
They were no longer just a trusted hotel services platform with a history of innovation, but an AI-powered tech toolsuite that would revolutionise how independent hotels compete in a highly competitive market.
Our job was to activate the brand proposition of ‘Always Ahead’ – helping SHR grow their community of independent hotels looking to future-proof their businesses.
‘Always Ahead’ became the thread that was woven through both the visual and verbal identity, demonstrating the brand’s core philosophy of being predictive + proactive, always on and in real time. Our ongoing work with SHR is testament to our strong client relationship as we continue to create everything from marketing campaigns to trend reports – the latest of which boosted traffic by over 200%.
“CRUSH delivered a premium brand that our CEO loved within a very tight schedule. They understood the brief from the beginning, wrote copy and clarified our messaging. We trusted CRUSH to create and deliver a successful digital marketing campaign and are very much a trusted partner for both SHR Group and Allora.ai.”
Natasha Billing, Chief Marketing Officer, SHR Group
