STR Subsea
STR is a leading global subsea equipment and services provider for the offshore renewables, oil and gas and marine sciences industries. As expert researchers and developers, they work in partnership with fellow specialists from around the world to develop their own suite of engineering products for the subsea sectors.
Key Deliverables
Brand development | Brand strategy | Responsive website | Marketing materials | Event + exhibition design | Brochures + sales collateral | Social media design | Copywriting | Merchandise
STR came to CRUSH with a brand that lacked clarity and confidence on their position as global subsea specialists.
Working with their Group Marketing and Communications Director, we supported STR to fine-tune their messaging and elevate their brand. Through the development of a considered brand strategy and tone of voice, we created a new strategic direction for STR. This was then activated through a brand new website, designed and built by CRUSH, along with a streamlined suite of designs for events, merchandise, social media and sales.
We also designed a bespoke set of wave illustrations to not only articulate the precision of STR’s work, but develop their brand and support them to gain a unique and ownable identity.
As with many businesses within the engineering and technology sectors, this ownability was key across every marketing and sales asset we created. From brand guidelines and iconography to PowerPoint presentations and datasheets, we gave STR a brand that would differentiate them from their competitors, and reflect their position as a leader within the subsea industry.
