Brand Strategy
Great brands don’t happen by accident. They’re rooted in strategic thinking and purposeful design.
BRAND STRATEGY + POSITIONING
What sets your brand apart from the next?
We never skimp on strategy. Every brand we build is grounded in a rock-solid foundation: resilient, intelligence-led and designed to tell your story.
Our strategic process includes in-depth market and competitor research, stakeholder interviews, brand audits, perception analysis, and customer journey mapping.
This foundation helps define your brand’s direction, making every design, word and interaction work harder.
OUR BRAND STRATEGY SERVICES:
Brand audit and research
Auditing all existing brand assets to determine what touchpoints are essential to activating your new, more strategic brand.
Brand positioning and proposition
Helping develop your ‘why’, and communicate it in a way that connects with your customers.
Brand architecture
From sub-brands to product lines, we make sure your brand structure is clear, scalable and future-proof.
Tone of voice development
Giving your brand a memorable voice, ensuring all of your comms are singing from the same songsheet.
“Strategy is the backbone to any good brand. Without it, how do you know why people should choose you above the competition? A strategic brand gives customers a reason to believe in you, your product, your services and everything you stand for.”
Jen Jacobs
Brand Design / Strategy
GET IN TOUCH
We’re always open to chat
over a coffee or a call.
If you’re looking to develop a new vision for your brand, we can help. We’ll happily meet you to chat or discuss over the phone, no charge.