Bea Poole

With a background in writing, Bea also holds a marketing qualification from the Chartered Institute of Marketing (CIM), which she completed in addition to her day-to-day work here at CRUSH.

Whether it be creative ad copy or more lengthy technical writing, Bea’s writes with a clear goal in mind: to connect with consumers. As such, her writing style always takes a human approach, never losing sight of the end-user in mind and prioritising clarity over complexity.

Bea’s strength lies in her ability to think holistically about how words are crafted to align with a brand’s fundamental personality, working in tandem with CRUSH’s designers to tweak and fine-tune messaging according to its visual surroundings.