We build human-centred digital experiences that are joyfully frictionless.

The most visited and lucrative websites are ones that are intuitive.

We specialise in the development of well thought through, well designed and well built digital solutions that deliver results.

At the heart of every great digital experience is a basic understanding of human psychology and behaviour. We create ‘human-centred’ digital experiences that are engaging, simple and frictionless. We put our clients in the driving seat, with easy to manage websites, top-of-the-line service and ongoing support.  

What makes Human-
Centred Development?

01

Human-centred

We prioritise needs and behaviours in every development decision.

02

Simplicity

We ensure our websites are logical, uncluttered and easy to navigate.

03

Structured

We enable clear customer journeys through intelligent navigation and structure.

04

Consistency

We maintain a uniform design language throughout our sites.

05

Responsive

We ensure sites adapt seamlessly to an agreed set of screen sizes and devices.

06

Optimised

Fast page load speeds are integral to all our sites’ performance.

07

Tested

We rigorously test sites to work optimally and bug-free.

How do we deliver digital experiences people love?

Discovery

We identify key audience segments according to their profile, needs, demographics, sector, geography etc.

Journey

We develop user journeys to ensure that users are steered towards their desired outcomes.

Sitemap

We detail every page needed for launch, develop a hierarchy of content and agree the protocol for URL extension.

Accessibility

Where more advanced accessible standards are required, we ensure this forms part of the site specification.

Architecture

We organise site information to ensure it makes sense for users to follow and understand. This process prioritises two-click navigation and plans for future scalability of the site.

Wireframes

Wireframes identify common page types and show the organisation of information on each page, including the hierarchy of messaging.

Design

We design all page templates in both desktop and mobile, creating new components and modules as required.

Development

We develop the front and back end of the website, coding a bespoke WordPress architecture and tailoring the CMS as we go.

Case studies

Our clients say…

“Thank you SO much for the remarkable job you did on the Jai website. It has come out beautifully. It’s clear, crisp and concise and presents us and our beliefs in the best possible light. We lacked a defining image, a flag if you will, to march under. You’ve now given us this – thank you.”

James Palumbo, Jai Dog Foundation / Ministry of Sound

Natalie and the team at Crush helped us visualise our company values through to a clean brand with a modern and adaptable design. We’ve enjoyed working with the team every step of the way and now have a user friendly, brilliant website and a suite of supporting materials ranging from logos, colour schemes, PowerPoint templates, business cards and images for us to use in our social media posts. The team went above and beyond every step of the way

Jonathan Hart-Smith, COO & Founder , ESG REC