IBM + Arrow Partner Jam
As a leading distributor of the worldwide technological brands, Arrow’s partnership with their vendors and partners is absolutely crucial. An annual event, the IBM + Arrow Partner Jam event brings together Arrow’s IBM network to share the latest insights and innovations.
Key Deliverables
Logo design + brand identity | Event + exhibition design | Brochures + sales collateral | Social media design | Animation | Merchandise
Our brief was to create a brand that embodied Arrow and IBM’s mission to ‘Collaborate for Success’.
Times are challenging for many industries in 2025. But for Arrow and the wider tech industry, there’s no signs of slowing down. We supported Arrow’s marketing team to drive attendance and engage with their IBM partners by designing a bold brand identity for the 2025 IBM + Arrow Partner Jam, activated across social media and internal communications.
For the event itself, we developed a suite of collateral including digital screen presentations, giant stacking cubes, branded merchandise (notepads, puzzles, pens, the lot!), and printed banners, posters and business cards.
CRUSH developed a bold brand identity built around the theme “Collaborate for Success.” The visual system was activated across social media, internal communications, and on-site touchpoints, from digital screens and large-scale installations to branded merchandise and print collateral. The result is a cohesive event identity that drives engagement, supports marketing goals, and reinforces the strength of the Arrow and IBM partnership.”
Outstanding Branding review
