Technology
A UK technology branding and design agency.
We design campaigns to spark real consumer connection, and that’s exactly what the tech sector needs to create cut-through.
A HUMAN APPROACH
We turn tech businesses into likeable brands that are easy to understand.
From complex products and faster-than-ever-before innovation, to global competition and customers who expect clarity, technology brands face a unique set of challenges.
CRUSH combines strategic insight with creativity to help tech companies differentiate in crowded markets. Our process focuses on translating complex features into powerful value propositions that resonate with both technical and non-technical decision-makers.
We support a wide range of technology companies including SaaS providers, IT distributors, cybersecurity specialists, hardware manufacturers and digital service organisations. Our experience includes work with leading technology brands such as Arrow ECS UK and multiple emerging and enterprise-level tech innovators.
WHY WORK WITH US?
Technology clients choose us for our industry
insight, innovation and strategic thinking:
Experience in the tech sector
From marketing, design and campaign work for Arrow ECS UK to projects across cloud, SaaS, connectivity and cybersecurity, we understand how to communicate technical propositions with clarity and confidence.
Technical understanding
We specialise in breaking down technical language into straightforward, engaging messaging, helping customers understand not just WHAT you offer but WHY it matters.
In-house and in-sync
Our multi-faceted team blends brand strategy, design, copywriting and digital expertise to ensure your brand reflects your capabilities and sets you apart in competitive markets.
A collaborative approach
We work closely with your team to ensure alignment at every stage, delivering a brand that supports your growth, product roadmap and long-term vision.
OUR Technology Branding SERVICES
End-to-end branding solutions for technology, SaaS and digital-first businesses.
Brand strategy
- In-depth market research
- Value proposition + messaging frameworks
- Brand positioning
- Competitor analysis
Brand identity
- Logo design + full identity systems
- Brand guidelines
- UI-friendly design systems
- Sales assets + pitch decks
- Iconography + product visuals
Digital branding
- Website design + development
- UX/UI for SaaS + digital platforms
- Digital marketing campaigns
- Animation + video
- Case studies, whitepapers + product sheets
Brand activation
- Product launches
- Event + exhibition branding
- Customer onboarding experiences
- Internal brand engagement
SUCCESS STORIES
Tech brands trust us to transform their marketing.
OCO Technology
Technology / Engineering / B2B
Rebrand / Visual Identity / Website Development / Marketing Materials
Agents of Change
Technology / B2B
Brand / Campaign Identity / Marketing Materials / Merchandise
IBM + Arrow Partner Jam
Technology / B2B
Brand / Campaign Identity / Marketing Materials / Merchandise / Illustration
Arrow ECS
Technology / B2B
Campaign Messaging / Copywriting / Content Creation
OUR BRANDING PROCESS
Our tech campaigns provide unique consumer experiences.
FAQs
What types of technology companies do you work with?
We work across SaaS, cloud computing, IT infrastructure, cybersecurity, digital services, hardware, software development and more.
Can you simplify complex technical products for non-technical audiences?
Absolutely. We specialise in translating technical detail into clear, accessible and commercially focused messaging.
How long does a technology branding project take?
Timelines vary depending on scope, contact us and we’ll provide a tailored estimate based on your product, goals and deliverables.
Do you offer ongoing support after launch?
Yes, we provide continuous brand management, digital content, campaigns, social media, website updates and product collateral support.
Can you help with a full technology rebrand?
Whether you’re refreshing an identity or undergoing a full rebrand, we offer complete strategy, design and digital implementation.