There is a common pattern across technical sectors: capability often evolves faster than the brand used to sell it. At CRUSH, we call this the Capability Gap.
NEWS, VIEWS + INSIGHTS
Articles
Founder feature: Celebrating International Women’s Day with Reflections Magazine
This International Women’s Day, Natalie speaks to Reflections Magazine Editor about hare her inspiration, drive and determination behind CRUSH.
Reimagining Cluedo into a cybersecurity education tool
Inspired by a love of classic British board games, ‘Vulnerable’ is Arrow ECS’s latest project on a mission to do marketing a little differently.
Why tech event branding is still so crucial for B2B tech marketing
How do we ensure that event brands continue to pack a punch with audiences, and that the buzz of doing business in-person doesn’t die out?
Why play is the best way to engage your customers (and keep them)
In a world where people are increasingly time-limited and attention-poor, engaging with customers has never been quite such a task. So how can you?
It pays to have good, bespoke photography in design
There’s not much that can replace a powerful photo, and that has to count for something. Especially when it comes to getting your audience’s attention.
Brand + web design for the 2025 National Read-Aloud Challenge
In a world that’s racing to use tech to cut corners, costs and curiosity, we believe in using tech to empower, educate and drive positive transformation.
Better marketing materials mean more sales for IT consultancies
In times of economic difficulty, it’s the brands who best connect with customers that will thrive and succeed.
The one question that reveals if your brand is fit for purpose
Good branding considers and shapes everything. The visual and the verbal. On the one hand: look, style, feel. On the other: tone, values, principles.
My two weeks as a photographer at CRUSH
For the past couple of weeks, the CRUSH studio has had the pleasure of photography student Caitlin’s company, from Leeds Trinity University.