Case Study

IBM + Arrow Partner Jam

Brand, Design + Marketing

As a leading distributor of the worldwide technological brands, Arrow’s partnership with their vendors and partners is absolutely crucial. An annual event, the IBM + Arrow Partner Jam event brings together Arrow’s IBM network to share the latest insights and innovations.

corporate event brand identity logo animation
event posters ibm technology

business card designs for Arrow technology

Our brief was to create a brand that embodied Arrow and IBM’s mission to ‘Collaborate for Success’.

Times are challenging for many industries in 2025. But for Arrow and the wider tech industry, there’s no signs of slowing down. We supported Arrow’s marketing team to drive attendance and engage with their IBM partners by designing a bold brand identity for the 2025 IBM + Arrow Partner Jam, activated across social media and internal communications. For the event itself, we developed a suite of collateral including digital screen presentations, giant stacking cubes, branded merchandise (notepads, puzzles, pens, the lot!), and printed banners, posters and business cards. 

Key Deliverables
  • Logo design + brand identity
  • Event + exhibition design
  • Brochures + sales collateral
  • Social media design
  • Animation
  • Merchandise

pull up banner design IBM

stackable display cubes