Support for mandatory reporting with Daniel’s Law

Having read about the horrific death of Daniel Pelka and the subsequent campaign to change to law, launched by Paula Barrow, Crush Director Natalie was keen to see how she could support the cause.

With already over 50,000 signatures registered on, it was clear the campaign had public support. Natalie thought that supporting information would perhaps further enhance the campaign, along with a clear brand mark.

And so a strong identity was created in purple and yellow – two caring hands supporting a tiny yellow hand. The campaign brand has been carried through to a website which can be found at

As numbers on the petition now near 100,000, it’s clear that protecting children and supporting staff via mandatory reporting is a subject that isn’t going away. We really wish this campaign every success.