The ever increasing usage of internet on mobile phones
Mobile predicted to account for 75% of internet use in 2017
Google did hint that this was going to be the direction of internet usage trends two years ago by penalising non-mobile friendly websites in the search indexing algorithms.
So this statistic should not come as a surprise.
But business still need to think more about developing their mobile friendly digital strategies. Yes usage is up, but from softer qualitative research we know that browsing habits are different. People browse casually on their mobile, but then will often return to a laptop to complete the more involved transactions, so both need to be considered.
And this trend of usage will only continue in one direction. Zenith, the author of the research has predicted that mobile devices are expected to account for 75% of global internet use in 2017 – rising to 79% by 2018.