Trends in B2B marketing

Those that follow marketing will know that all the very latest trends in marketing follow the big bucks, which means that most of what we read is only really suitable for large B2C companies.

Whilst Crush Design is starting to win business in the big national B2C brand market we know that most clients are B2B and regional.

For these clients here is a great guide on B2B digital marketing trend  from the clever fellows at E-consultancy:

b2b_marketing_priorities_in_2016

And the three headliners that I agree with and recommend some attention for our customers are:

Data-driven marketing
Mastering the tools needed to analyse customer data correctly and optimize the customer experience.

Implementing a strategy for Customer Experience
Optimising customer experience cited as the most exciting opportunity now and in five years.

Optimising customer interaction across multiple touchpoints
Lastly, a big priority for B2B marketers is creating a consistent and quality experience for customers across all channels of communication.

 

If you are interested in any of these developments contact Crush Design to find out more.

To read the full article from Econsultancy

By | 2016-11-30T08:56:47+00:00 November 30th, 2016|Crush Design and the internet, Digital Marketing Advice|