Should you pay for testing a website?

[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”30px” padding_right=”” padding_bottom=”30px” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_2″ spacing=”5%” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”3″ column_min_width=”200px” column_spacing=”50px” rule_style=”default” rule_size=”” rule_color=”rgba(255,255,255,0.15)” class=”” id=””]

This is an issue that has been challenging me for some time, so I thought I would put my thoughts down on our blog.

Here are the issues in a nutshell.

  • A basic website is easy to build
  • A website that works on all devices, on all browsers, at all resolutions and maintains integrity after software updates is pretty much impossible
  • A website that has coherent navigation and content, requires both client and agency to plan and test ideas
  • A website that guarantees a good customer experience (UX) requires external user acceptance testing and an ongoing ‘test and improve’ approach
  • Clients expect all the above, but only want to pay for the first

To put this into perspective, I recently quoted for (and won) a website build for a savvy client that did understand the need for thorough testing. The actual build of the website only amounted to 30% of the overall cost, with testing being the largest at 40% of the budget, design 20% and the remaining 10% for general works.

To me, this is the right ratio.

However, at the lower end of the pricing spectrum clients will inevitably sacrifice the testing for a better website, and we often end up on a 80% build to 10% testing ratio on budget. This is where the problems reside. Who pays if the website is buggy on certain devices, or if the UX is a little disjointed?

This also explain why website quotes can vary so much, from the lower quotes (on a build and walk away basis), to those that want to quote on the higher side, like Crush, as they do include a sensible amount of budget to make sure there are far fewer issues over the 3-6 years that the website will be in existence.

There is no immediate solution, but I urge anyone charged with commissioning a new website to ask about testing in their tenders, as currently so few do.

Photo by David Travis on Unsplash


How important is a B2B Brand?

We ask the question, how important is a B2B Brand today and for the future? There are two reasons why […]

Is Google G4A analytics important to improve SME & b2b marketing?

If your business is already a regular and heavy user of Google Analytics (logging in every day) and the insights […]

Shopify ecommerce website design Chesterfield

Over the many years Crush has been developing website we have had to follow the trends in technology to help […]