5 powerful benefits of video marketing

Video marketing is becoming more and more popular. With Cisco projects predicting that global internet traffic from videos will make up 80% of all internet traffic by 2019. Here are 5 powerful benefits of using video marketing:

1. Boost conversion rates and sales
One of the main reason’s companies use video marketing is simple, it converts. Recent Synectic’s media states that 71% of marketers report video conversion rates outperform their other content marketing efforts, and 74% of users who watched an explainer video about a product ultimately purchased it.

2. Video encourages social shares
Social media shares are an extremely successful way to extend your reach. Word stream found that 92% of mobile video viewers share videos with others, therefore creating an engaging, compelling video offers a great chance to show the world what your company is about.

3. Builds emotional trust and credibility
Creating long term relationships with customers is the main goal when it comes to marketing. Video content is a powerful way to build a strong trustworthy connection, and help customers put a face to the name. Unlike most forms of marketing, your company can use tone of voice, facial expressions, and emotional music to build up the brands personality.

4. Increases SEO
Search engines are looking for the most popular pages, and with videos ensuring longer page views and conversion rates, your chance of visibility and showing up in a search is greatly increased. In fact research shows you’re 53 times more likely to rank first in a Google search if you have a video embedded on your website.

5. Clear way to simplify your message
Four times as many consumers would rather watch a video about a product than read about it, not only does a video save time, but it can be easier to show how a product works through a video then try and explain it. Many companies think they need to create new content if they want to create a video, however this isn’t the case, transforming current content into a video is a fantastic way to keep consumers engaged and put a new exciting spin on the company and service!

Here at Crush we would love to help you create an exciting, engaging video marketing plan. Why not check out our latest video for our client Parker Farm and their VRS Vehicle Recognition System.

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