Case Study
McMillan Coppersmiths
Brand Development, Website + Marketing
When the centuries-old McMillan Coppersmiths was acquired by global process engineers Briggs in 2020, they presented a new, unique proposition to the Scotch whisky sector: Blending Tradition, with Engineering Spirit.
For centuries, the craft and skill that goes into every piece of equipment engineered by McMillan has been refined and nurtured.
Now as a subsidiary of Briggs, and member of the worldwide CLPT Group, McMillan needed to revitalise their brand as Scotch whisky craftsmen that don’t just retain their rich traditions and techniques, but blend them with pioneering innovations from the world’s very best engineers. We delivered on this objective by creating a suite of marketing materials, including a brochure design, social media content, and a bespoke microsite build, that would not only communicate their services, but match the beauty and rich heritage of the McMillan brand.
Key Deliverables
- Brand development
- Microsite
- Brochure
- Social media design
- Copywriting
