2025 has thrown the tech industry – and many others – some serious curveballs. Tried-and-tested marketing tactics aren’t driving sales like they used to.
This guide is for you if:
- Your sales team need help right now to close deals
- Your promotional offers aren’t landing like they used to
- You’re struggling to cut through digital noise to reach decision-makers
Key takeaways
1. Get your story straight
When you have a clearly communicated message, it’s easy for your sales force AND your customers to align.
2. Tool-up your sales team
When you arm your sales force with the best tools, you not only provide a playbook for best practice, you make it easy, (even fun) for your team to sell.
3. Spark engagement
‘I love a cold call’ said no one – ever. Give your sales team a legitimate reason to pick up the phone or see a customer with campaigns that require a response or provoke an action.
4. Go old school
In our digital world, something created IRL – well-designed and tactile – stands out. As inboxes overflow, and digital content blurs together, a targeted, high-quality campaign with a physical hook can grab attention and create cut through.
5. Get personal
A generic, one-size-fits-all message won’t get attention. Be specific, be targeted, get personal.
Read more in the full guide
Are you ready to update your marketing approach?
It’s tough out there for IT and tech sales teams. Success comes from working smarter, showing value clearly, and helping your sales team build relationships that drive growth.
CRUSH can help. If you need support getting some of these strategies off the ground, let’s talk. We specialise in developing targeted promotional marketing for IT consultancies.
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