Case Study
The Dental Referral Centre
Brand Development + Website
Based in Derbyshire, The Dental Referral Centre has been a trusted professional dentistry for over 30 years, known and respected for its technical expertise by dental professionals up and down the country. However, upon renaming themselves from Stephen Godfrey Dental Care, it was time for the practice to undergo a rebrand and refresh to better reflect that of their cutting edge expertise and legacy within dentistry.
A modern, expert and caring dentistry. It was time for The Dental Referral Centre’s brand and website to echo that.
Whilst The Dental Referral Centre came to us wanting to transform their brand into something that would reflect that of their specialised experience and dental technology, they also wanted to emulate their calming, caring and comfortable space as a patient-first practice. Using a combination of soft, neutral shades, gentle typography and curved shapes, along with a bespoke illustration of their practice to feature across their website and communications, we aimed to visually explore three key themes: Experience, Luxury and Specialism.
Key Deliverables
- Logo design
- Brand identity
- Brand guidelines
- Responsive website
- Bespoke illustration
