Case Study
Agents of Change
Brand, Design + Marketing
As the world – especially across the digital landscape – continues to change with next-level innovations and groundbreaking ideas, Arrow’s ‘Five Years Out’ initiative focuses on emerging technologies and future trends for the tech sector. As such, they needed to make sure that their 2025 flagship event, Agents of Change would leave a lasting impact on both the attendees and industry as a whole.
“In an agentic AI world, do YOU have what it takes?”
Agents of Change invited the brightest and boldest tech vendors and partners from across Arrow’s wide-reaching network to come together and plan for what’s next. As with many businesses this year, AI was at the forefront of the event’s keynotes and panel discussions, covering both the possibilities and challenges of AI to ensure businesses are running safely and future-proofed. Inspired by the top-secrecy and intelligence of 007, the CRUSH team had so much fun designing the branding for Agents of Change. Supporting Arrow throughout the preparation and running of the event, our designers and copywriters worked together to deliver seamless communications that delivered real results for hundreds of attendees.
Key Deliverables
- Logo design + brand identity
- Event + exhibition design
- Brochures + sales collateral
- Social media design
- Animation
- Merchandise
