BRIGGS OF BURTON PLC
Briggs of Burton Plc is one of the UK’s leading engineering and manufacturing companies; designing, manufacturing and installing brewing and distilling systems across the world.
Briggs awarded Crush their tender for brand and marketing consultation, along with the full implantation / delivery of the new brand across all marketing channels.
“Celine and the Crush team have been fantastic in supporting our marketing refresh over the last year. Helping us update and modernise our sales collateral and website to reflect the standard and expectations of the many blue chip clients we work alongside. It is great to discuss our requirements and vision and to have the Crush team quickly bring these to life.”
Scott Davies, Business Development Manager, Briggs of Burton Plc
Crush led the senior management team through the process of repositioning their brand to match the international ambitions of their new Chinese owners.
Balancing this new global ambition with the very traditional 285 years history was key to the success of the updated brand ensuring owners, management, staff and clients all bought in to the new direction.
Maintaining the core colour blue to retain the heritage, we helped to modernise and organise the communication of their separate divisions by introducing a secondary colour palette.
The culmination of the work to date is a comprehensive brand guideline document that we have use to deliver a consistent high value look and feel to their global audience through their new website, brochures, presentations, events, digital marketing and promotional items.
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