There is a common pattern across technical sectors: capability often evolves faster than the brand used to sell it. At CRUSH, we call this the Capability Gap.
NEWS, VIEWS + INSIGHTS
The latest from our studio.
See what we’ve been up to in work, life and in the industries we love.
Founder feature: Celebrating International Women’s Day with Reflections Magazine
This International Women’s Day, Natalie speaks to Reflections Magazine Editor about hare her inspiration, drive and determination behind CRUSH.
Fonetti National Read-Aloud Challenge Awards 2025
It’s always special when we get to work with brands who change lives – and even better when we actually get to see it happen in-person.
IBM + Arrow Partner Jam: Featured in Outstanding Branding
We are thrilled to have had our branding work for the IBM + Arrow Partner Jam event featured by Outstanding Branding this week.
Derbyshire Times Chesterfield Champions Column
The end of the year always brings about the opportunity to reflect on what has been achieved, but for Natalie, who has run CRUSH for over 22 years, looking back goes a little deeper.
Reimagining Cluedo into a cybersecurity education tool
Inspired by a love of classic British board games, ‘Vulnerable’ is Arrow ECS’s latest project on a mission to do marketing a little differently.
Why tech event branding is still so crucial for B2B tech marketing
How do we ensure that event brands continue to pack a punch with audiences, and that the buzz of doing business in-person doesn’t die out?
Winner: 2025 Best Businesswoman in a Creative Business
Open to all female business owners, these awards highlight the drive and dedication of talented businesswomen from across the UK.
Winners: Best Manufacturing Logo Designs
This recognition, alongside our other wins at Transform Awards Europe and the German Brand Awards, adds to a growing list of awards won by CRUSH for the engineering brand.
Why play is the best way to engage your customers (and keep them)
In a world where people are increasingly time-limited and attention-poor, engaging with customers has never been quite such a task. So how can you?