Case Study


Brand Development, Website + Marketing

Internationally renowned for their engineering expertise in the food, beverage and pharmaceutical industries, Briggs of Burton is a business that, much like Crush, understands the importance of both global and local impact. With a working relationship spanning back several years, Crush is proud to have delivered on a wide variety of Briggs’ projects – from a website, a significant rebrand and a whole array of marketing projects, we’ve been there to support their marketing team.

As part of the worldwide CLPT Group, Briggs is a firm that works both locally and globally within the engineering industry.

Much of our work with Briggs is centered around communicating the duality of their brand identity – traditionalism and innovation. As engineering experts dating back to 1732, they lead within their sector, but came to us lacking of a brand that effectively demonstrated their success. So, with a refresh in branding and identity, along with a website build and countless marketing materials, that’s just what Crush did – and continue to do, too.

Key Deliverables
  • Logo refresh + brand identity
  • Comprehensive brand guidelines
  • Responsive website
  • Signage + wayfinding
  • Exhibition design
  • Marketing materials
  • Social media strategy
  • Brochures + sales collateral

From our client

“The Briggs of Burton rebrand project, masterfully orchestrated by Natalie and her team, was a strategic endeavour that encompassed a comprehensive revamp of both digital and physical branding elements. This extensive project involved the creation of engaging digital assets and a visually striking website, alongside the design of unified site signage and meticulously crafted office stationery. Each aspect was carefully aligned to ensure brand harmony and consistency across all touchpoints.

Importantly, this rebranding was part of a wider series of projects within the CLPT Group. Natalie’s team demonstrated exceptional skill in managing these concurrent initiatives, aligning the Briggs of Burton rebrand with the broader goals of the CLPT Group. This strategic alignment was particularly evident in our shared digital assets, designed to support cross-selling efforts. These assets played a crucial role in our prominent exhibition stands at major industry events like Drinktec and BrauBeviale, enhancing our sales strategy and reinforcing the group’s unified brand identity. This not only strengthened the Briggs brand but also significantly bolstered the collective branding impact of the CLPT Group, forging a cohesive and powerful group presence.”

Scott Davies, Head of Marketing, Briggs of Burton