Case Study
Fugro
Brand Development + Marketing
In a world where more and more people strive to protect nature and live in a safer environment, Fugro leads the way. As a global pioneers in geo-data, Fugro aims to help people better understand the Earth, analysing and assessing geo-data from land, sea and space. However, as the world changes, so do brands. Having been in operation since 1962, Fugro desparately needed to more effectively communicate their expertise to clients and, through the use of comprehensive branding and marketing, Crush was here to help.
Specialised. Technical. Complex. Fugro is a business that needs to clarify, communicate and cultivate their brand in order to sustain success.
Although Fugro had a brand, they were lacking of the materials needed to truly reflect their geo-data expertise and industry position. Recognising this, our team set out comprehensive brand guidelines, a developed identity and a graphical language. This development enabled Fugro to better structure their communication tools, leading us onto phase two: design. This included the design of all marketing and sales material, both in print and digital, in order to ensure that Fugro continue to make meaningful impact across the globe.
Key Deliverables
- Brand development
- Brand identity
- Comprehensive brand guidelines
- Exhibition design
- Marketing materials
- Social media design
- Brochures + sales collateral
From our client
“Natalie and the team at Crush have gone above and beyond to not only understand our complex offering, but to support Fugro in developing our brand with insight and careful consideration. Their high standard of design work, along with creative solutions, have allowed us to develop a broad range of new brand assets. Their client focussed approach makes them an enjoyable team to deal with and no matter what the request, they really do aim to deliver.”
Lucy Slater, Corporate Communications Director, Fugro
