Case Study
Hawthorn
Brand Refresh + Website
Hawthorn Advisors are a PR agency who effectively tell stories and control narratives for their clients, but their own brand was lacking a creative thread and proposition that truly articulated their story. Crush helped make sense of their strategy and present a much more purposeful proposition – Reach, Engage, Impact Change. It was through the lens of a meaningful brand idea that we were able to successfully refresh the brand and give direction to a new website.
![Hawthorn Website](https://www.crush-design.co.uk/wp-content/uploads/2023/12/Hawthorn-1-1024x625.jpg)
![Hawthorn Print](https://www.crush-design.co.uk/wp-content/uploads/2023/12/Hawthorn-2-1024x625.jpg)
![Hawthorn Tablet](https://www.crush-design.co.uk/wp-content/uploads/2023/12/Hawthorn-3.jpg)
Hawthorn requested an elegant, minimal website that would express personality and convey the complexities of their work.
We provided several creative options based on the new agreed strategic purpose – ‘To shape conversations and create ideas that deliver change’. Our solution revolved around very simple circle graphics that – when animated – helped demonstrate the abstract concepts of ‘Reach’, ‘Engagement’ and ‘Impacting Change’.
Key Deliverables
- Logo refresh
- Brand identity
- Responsive website
- Animated graphics
From our director
“The Hawthorn website was an exercise in clarifying and simplifying. We stripped everything back to pure essentials – and the result was a well-executed site with clear navigation and strong messaging.”
Natalie Burkinshaw, Founder and Director, Crush Design
![](https://www.crush-design.co.uk/wp-content/uploads/2024/02/Hawthorn_Case_Study_-image_3000x2435LR3.png)
![](https://www.crush-design.co.uk/wp-content/uploads/2024/02/Hawthorn_Case_Study_-image_3000x2435_LR4.png)