Case Study

She Decides

Brand Development + Website

She Decides is a charity with a purpose built to inspire, influence and instill real change for women and girls, globally. First established in 2017, She Decides came out the doors all systems go. Rarely does a movement start with such a high level of global support from an extraordinary list of politicians, country leaders, international influencers, leading charities and dignitaries. To accompany this international success, the charity needed to develop their brand and build a website that showcased all their great work, and we were honoured to be the ones to do so.

She Decides Print
She Decides Business Cards
She Decides Stand

We needed to develop a brand and design a website that would reach and resonate with women and girls across the world.

Elevating and developing the client’s brand was our first job. This involved a comprehensive understanding of the brand identity, and implementing it into printed materials, reports and social media graphics. Following this, we then planned, designed and developed a new website, ensuring that it would speak not only to women, but to potential supporters of the She Decides movement, too.

Key Deliverables
  • Brand development
  • Responsive website
  • Marketing materials
  • Exhibition design

From our client

“Here at SheDecides we love working with Crush – they are great partners because: They are super easy and fun to work with, they put up with our unreasonable demands, the quality of the product is superb, they got to know us really well and helped us to show SheDecides to the world in a new way, tailored to the people who matter most and they push our thinking (in a nice way) and are super responsive to our (my) idiosyncrasies”

Robin Gorna, She Decides Lead