Case Study

SHR Group

Brand, Strategy, Rollout + Marketing

SHR Group’s love for independent hotels has inspired 30 years of innovation within the hospitality industry, but when SHR acquired Avvio, they needed a new brand identity that reflected their game-changing new offering. They were no longer just a trusted hotel services platform with a history of innovation, but an AI-powered tech toolsuite that would revolutionise how independent hotels compete in a highly competitive market. 

Our job was to activate the brand proposition of ‘Always Ahead’ – helping SHR grow their community of independent hotels looking to future-proof their businesses.

‘Always Ahead’ became the thread that was woven through both the visual and verbal identity, demonstrating the brand’s core philosophy of being predictive + proactive, always on and in real time. Our ongoing work with SHR is testament to our strong client relationship as we continue to create everything from marketing campaigns to trend reports – the latest of which boosted traffic by over 200%. 

Key Deliverables
  • Brand strategy
  • Brand messaging + copy
  • Responsive website
  • Bespoke image library
  • Exhibition design
  • Marketing campaigns
  • Sales material

From our client

“Crush delivered a premium brand that our CEO loved within a very tight schedule. They understood the brief from the beginning, wrote copy and clarified our messaging. We trusted Crush to create and deliver a successful digital marketing campaign and are very much a trusted partner for both SHR Group and”

Natasha Billing, Chief Marketing Officer, SHR Group