Case Study
What’s Hot?
Campaign, Rollout + Marketing
When Arrow ECS came to us with the idea of What’s Hot?, they knew they wanted to create a new format in which to gain key insights from their vendors. A fun and fiery campaign, What’s Hot? goes to show just how impactful creative campaigns and content marketing can be.
The core idea behind What’s Hot? is to simply break down the barriers of talking tech – for both participants and viewers.
Inviting IT vendors like F5 to a talk-show-style video interview, What’s Hot? provides the perfect stage for sharing knowledge around IT solutions and technologies, whilst accompanied with some seriously hot sauces tasters. And once that bold idea was formed, the only thing left to do was create a campaign identity to match. CRUSH are proud to have delivered on that by designing and rolling out the campaign with hand-drawn illustrations at its centre.
Key Deliverables
- Campaign design + development
- Print design
- Marketing materials
- Illustrations
- Copywriting
