Client’s exhibition stand design looking good at Cereals
On Wednesday two of the Crush Design team took a trip to Cereals, the leading outdoor event for the arable farming industry.
With the sun out, temperatures at 21°C and 25,000 cheerful farmers- what more could you want from a road trip?
Perhaps more importantly we went to support our client Parkerfarm and review first hand our design work for their exhibition stand.
Parkerfarm, the farming division of Weightron, is a manufacturer of weighbridges for the farming industry.
Over the last couple of years, Crush Design have been driving their marketing effort including the design of Parkerfarm’s exhibition graphics such as trailer banners, outdoor banner stands, flags, signs and a-frame banners. We have also taken over all the organisation and arrangements for their exhibitions.
The most eye catching graphic was a one-off deal for Cereals visitors on a limited number of weighbridges to generate enquiries. We will keep you posted on how many sales they make!
Whilst at Cereals we took the opportunity to check out other interesting companies, their stands and take some design inspiration for our next exhibition projects.
Here are some of our top marketing tips for exhibitions:
1. Let people know you will be attending before the exhibition- post on your website and social media, and include your stand number so people know where to find you.
2. Make sure all your branding is coherent and that your visual identity is up-to-date- looking like your branding is from the 90’s is never a good thing!
3. Think about intelligent use of graphics that communicate a powerful message in a single glance. Our tip is to keep text to a minimum, use strong imagery and avoid over-crowding your graphics.
4. We find that exhibition promotions, demonstrations or interactive games are eye-catching and a great ice-breaker.
5. Create company literature that is easy to hand out. Think about having individual literature for each main product, to avoid overloading visitors with too much unnecessary information. Alternatively offer to send them more information electronically or by post. With 90% of literature from exhibitions never making it back to the visitor’s desk, sending a PDF version a few days later will ensure they remember you.
6. Never run out of brochures and promotional items- make sure you have ordered enough.
If you need any help or support with exhibitions, give us a call!