Exhibition design

  • Client’s exhibition stand design looking good at Cereals

    Client’s exhibition stand design looking good at Cereals

    On Wednesday ​two of​ the Crush Design team​ took a trip to Cereals, the leading outdoor event for the arable farming industry.

    With the sun out, temperatures at ​21°C and 25,000 cheerful farmers- what more could you want​ from a road trip?

    ​Perhaps more importantly we ​went to support our client Parkerfarm and review first hand our design work for their exhibition stand​.

    Parkerfarm, the farming division of Weightron, is a manufacturer of weighbridges for the farming industry.

    Over the last couple of years, Crush Design ​have​ been driving their marketing effort including the design​ of​ Parkerfarm’s exhibition graphics such as trailer banners, outdoor banner stands, flags, signs and a-frame banners. We have also taken over all the organisation and arrangements for their exhibitions.

    Th​e most eye catching graphic was a one-off deal for Cereals visitors ​on a limited number of weighbridges to generate enquiries. We will keep you posted on how many sales they make!

    Whilst at Cereals we took the opportunity to check out other interesting companies, their stands and take some design inspiration for our next exhibition projects.

    Here are some of our top marketing tips for exhibitions:

    1. Let people know you will be attending before the exhibition- post on your website and social media, and include your stand number so people know where to find you.

    2. Make sure all your branding is coherent and that your visual identity is up-to-date- looking like your branding is from the 90’​s is never a good thing!

    3. Think about intelligent use of graphics that communicate a powerful message in a single glance. Our tip is to keep text to a minimum, use strong imagery and avoid over-crowding your graphics.

    4. We find that exhibition promotions, demonstrations or interactive games are eye-catching and a great ice-breaker.

    5. Create company literature that is easy to hand out. Think about having individual literature for each main product, to avoid overloading visitors with too much unnecessary information. Alternatively offer to send them more information electronically or by post. With 90% of literature from exhibitions never making it back to the visitor’s desk, sending a PDF version a few days later will ensure they remember you.

    6. Never run out of brochures and promotional items- make sure you have ordered enough.

    If you need any help or support with exhibitions, give us a call!

  • Client looking good at NEC exhibition

    Two of the Crush Design team were lucky enough to escape the office and make the trip to the NEC yesterday to attend the Recycling and Waste Management exhibition.

    The reason for the trip was not just to enjoy an insightful and informative day learning about the waste and recycling industry, but to see how the design of our client’s exhibition stand looked.

    Great is the simple answer, and hopefully the photos speak for themselves (we will be adding more to the Portfolio soon).

    Both the intrepid Crush travellers and the client were delighted with the end result, especially given the relatively modest budget we were targeted to work with.

    Whilst Crush Design would like to claim all the credit for the quality appearance of Weightron’s exhibition stand we can not, and have to extend a big thank you to JDJ Exhibitions.

    They did a fantastic job, were very efficient and we hope to work with them again soon.

    weightron exhibition design nec

    On top of delivering the designs for the exhibition stand we also helped Weightron relaunch a couple of new services by planning, writing, designing and printing some new brochures for the show.

    weightron-brochure design medical waste management

    weightron-brochure-design-waste-management

Back to top