Brand Identity
Kate approached Crush having a good idea of what she was looking for in her brand identity, including a preferred colour scheme. But what she needed was it all bringing to life, and exploring typography and a flexible colour palette, along with an overall design style.
![DediKate branding by Crush Design](https://www.crush-design.co.uk/wp-content/uploads/2021/01/DediKate-body1.jpg)
The logo we created combined the business title with her own. This ensured Kate’s name remained memorable within the personal fitness and nutrition sector.
![DediKate brand colours](https://www.crush-design.co.uk/wp-content/uploads/2021/01/DediKate-body2.jpg)
This gorgeous palette mixes feminine tones with a contrasting blue and gold for highlights.
![DediKate branding by Crush Design](https://www.crush-design.co.uk/wp-content/uploads/2021/01/DediKate-body3.jpg)
The paler tones of the palette were chosen to compliment Kate’s business photography. The darker tones of palette are used to great effect for social media, offering flexibility for styling a variety of post types.
![DediKate social media graphic mockup](https://www.crush-design.co.uk/wp-content/uploads/2021/01/DediKate-body4.jpg)