How much should a logo cost?
The price design agencies charge for a logo can range from £50 to £50,000. That is a huge price range, so what is going on? Did the cheaper logo take [...]
Marketing Automation – surely the next big thing for SMEs
The trends in technology for SME marketing are not that difficult to spot as they invariably come from the investment and innovation of larger organisations. Think of it as [...]
Another lovely example of how colours can set a mood
I have posted before about how the film industry adopts colour palettes to help set the mood for a film. Once again the below article gives us such a good and [...]
Getting the colour right for your brand
Too often we start working with clients who say 'our brand colour is - choose any one colour'. They have been told to be consistent with their brand so [...]